AI virtual try-on for outerwear
Outerwear carries your highest price tags and your highest fit anxiety. Shoulders, sleeve length, how a coat sits over what's underneath — shoppers hesitate, then bounce or buy two sizes and return one.
SnapIT generates the shopper wearing your coats and jackets from their own photo, so they can judge shoulder fit and silhouette on their own body before checkout.
Layering, solved
Outerwear is never worn alone, yet product photos show it on an idealized model. Try-on shows your jacket over the shopper as they actually are — which is the decision they're really trying to make.
For premium pieces, that confidence is what converts a long consideration into a completed order.
How outerwear try-on works
The shopper uploads one photo — a selfie or a photo taken in the moment. SnapIT generates them wearing the garment, using the product image you already have on the product page. No reshoots, no 3D assets, no new photography.
A try-on takes about nine seconds, and the same photo works across your whole catalog: the shopper's face and body stay constant while the garment changes.
Why merchants add try-on to outerwear
- +32% conversion after a try-on
- −24% returns across stores using SnapIT
- 6.4% conversion for shoppers who try on vs 2.1% for those who don't
- White-label fitting room that matches your storefront
Private by default
Shopper photos are used only to generate the try-on, are never used to train AI models, and are automatically deleted. SnapIT honors Shopify's mandatory privacy webhooks, so you stay compliant by default.
Frequently asked questions
Yes. The try-on is generated on the shopper's photo, so the garment is rendered on them as they are — the closest digital equivalent to throwing a jacket on in-store.
Yes. Oversized silhouettes are preserved from your product image, so shoppers can see the intended drape rather than guessing from a flat-lay.
SnapIT is free to start — you get 2 try-on credits on install. Paid plans start at $10/month for 112 try-ons, with volume plans up to 8,317 try-ons included.
Minutes. Install from the Shopify App Store, choose which products or collections to enable, and the 'See it on you' button appears on your product pages — no coding or theme edits.